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The Google Search layout has changed but once again following a recent alter to the Google Location listings on October 27. With extra persons conducting on the web searches to discover local items and services Ben Bishop Jersey , as an alternative to flipping by means of paperback telephone directories, Google has presented users with an even more comprehensive way of discovering localised related content – quick.


Should you have performed a search recently, you’ll have noticed that the Google Place listings are now merged using the organic listings into the search outcomes. Prior to this update the places listings had been displayed as a cluster of results at the top of the page. Now, the Google Location listings appear with lettered red pin icons within the search results having a corresponding map appearing to the right-hand side of the page above the sponsored links. The map moves up and down the page as you navigate the outcomes too.


The newly integrated listings include considerably a lot more facts than prior to. Google Place listings now contain user generated content material including: critiques Stephen Johns Jersey , average review ratings, business descriptions, pictures, web-site links Brett Ritchie Jersey , physical addresses and contact telephone numbers.


Branding and Facebook Ad Success


Are you one of those entrepreneurs who is focusing on branding their business or company? If your answer is “yes”, you may want to link your Facebook ad to your Facebook page.


What’s that? Don’t have one? Well. Let’s have a look at Facebook pages… and then you can tell me why not. Okay?


A Facebook page provides “a customizable presence for an organization, product, or public personality to join the conversation with Facebook users” Esa Lindell Jersey , according to Facebook. Its main focus is the “stream of content” provided by page administrators.


In other words, create a page for your company or yourself, providing real-time feedback, updates Tyler Pitlick Jersey , screen shots and photos. Then give it a strong voice (yours), endowing the page with a definite, deliberate personality – one which you want aligned to your company mission and values. Chances are you will find you’ve created a powerful connection with your visitors. The content on your page and the feedback from real readers may help convince them to then click on your sales page link or the link to your main site, once your ad appears and people see that yours is a lively Devin Shore Jersey , positive page.


Another thing a page can do is charm potential customers into regular visits – particularly if they know you are going to:


– Provide them with an “insider” peek into your company’s heart
– Give them inside information
– Provide them with the latest news about your product or company
– Give them a “reward”; perhaps a special discount link, a game against other fans, or the chance to enter a contest or draw (run the latter two events by Facebook first!)


Regular users are your biggest asset – and a sure sign that you’re doing things right.


Beware of “Selling”


One thing that is key to creating a successful, strong Facebook Page: Be honest and up-front with your readers. Avoid anything that even faintly resembles hype or a sales pitch.


This should be the place they go that makes them feel as if you’ve let them slip into your private lunchroom Mattias Janmark Jersey , chatting with them like a friend and sharing things you wouldn’t share with outsiders. (Your posts will also appear in their News Feed, adding to the feeling of immediacy).


On top of this, Facebook has provided some great features to enhance your readers’ experience on your page: Options such as…


– Multi-media functional Wall (you can control what content you allow your fans to post)
– The ability to publish or not publish your posts to your fans’ News Feed
– Easy-to-navigate topside horizontal tabs containing Facebook “core” tabs such as Events and Discussion (Which you can enable… or not)
– Status update option


Check Your Stats


But perhaps its most exciting option is allowing you the ability to check your stats on viewer engagement. You’ll be able to see stats on comments and news feed use. (This is provided through their Facebook Insights platform.)


The only real drawback? Once you’ve created your page name, it can’t be changed or edited. (Everything else on the page can be adjusted). So make sure you take your time Radek Faksa Jersey , picking exactly the right name, and putting it in the best category for your ad campaign. (The category also is permanent.)


Go visit your competitors’ Facebook pages (and especially the professionally-produced pages of Big Guns like Nike and Coca-Cola) and see what features and elements you like… and what you don’t like.


Facebook pages allow you a flexible range of applications you can choose to add… or not. These include:


– Videos
– Photos
– Events
– Reviews


And if these don’t meet your needs, check out the Facebook Applications Directory to uncover further apps that can help enhance your new Facebook page.


Free FaceBook Ads Exposed E-Book


http:www.onlinebrandingproducts


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