CALGARY -- Gilmore Junio hopes the people who follow his speedskating career in typhoon-ravaged Philippines feel their spirits lift after his recent gold medal. The Filipino-Canadian won the first World Cup gold medal of his career in the 500 metres last week in Salt Lake City, Utah. His parents Gino and Julie emigrated from the Philippines to Canada in the 1970s. Junio was born and raised in Calgary. Hundreds were killed and millions left homeless when Typhoon Haiyan struck the Philippines earlier this month. Junio says the disaster did not directly impact his familys relatives. He is sponsored, however, by the Philippine telecommunications company PLDT. So after winning his gold, Junio sent a message to the company acknowledging his victory, but also conveying his best wishes for anyone affected by the typhoon. "I kept it pretty brief on my success and said it was a great confidence booster going towards the Olympics, but my thoughts and prayers went out to all families," Junio said. "Maybe not a lot of Filipinos know what speedskating is, but maybe just having an athlete they hear has won a gold medal on the World Cup circuit, maybe they can kind of be excited despite the tragedy and find something to rally around for the next couple of months." The 23-year-olds gold was his second career World Cup medal after winning a silver during the 2012-13 season. Along with Edmontons Jamie Gregg, who has earned a pair of World Cup bronze in the 500 already this season, the two men are medal threats at the 2014 Winter Olympics in Sochi, Russia, in February. The Philippines is an island country in the western Pacific Ocean. No athletes from the country competed in the 2010 Winter Games in Vancouver and Whistler, B.C., so Philippine media coverage of the Games concentrated on Filipino-American speed skater J.R. Celski and figure skater Amanda Evora. "My dad watches a lot of the Filipino channel and those two were always on the news," Junio said. "For Filipinos to have winter athletes to rally around at Olympic time, its special for them. "Theyre really big on their sports too," he continued, pointing out that boxer Manny Pacquiao is so beloved there, he was elected to political office. Junios sponsorship deal with PLDT is a unique story on its own. Junio did it with the help of Kevin Jagger, an Vancouver investment banker so inspired by the 2010 Games he quit his job to become a speedskater. Jagger has yet to make the national team, but still attracted sponsorship to his quest with his business and marketing smarts. Jagger worked with Junio on building a sponsorship proposal. They highlighted his unique heritage in the sport with the slogan "fastest Filipino on ice." ""We basically took that story and put a deck (proposal) together saying that over 100 metres, Gil is faster than Usain Bolt," Jagger said. "We put that deck together and sent that out to PLDT. "They loved it and they loved the idea. Even though he competes for Canada, hes very proud of his Filipino heritage. Thats someone they can call their own. They have a huge employee base so we basically pitched it around an employee morale story. "It speaks to the importance of having social media and blogging and having a website where he can effectively share his story and tell it across the ocean." It isnt NHL or NBA money, but the sponsorships value is in the double digits. Thats a significant amount to athletes who often believe they cant begin to engage a companys interest without an Olympic gold medal around their necks. "Its a pretty big amount compared to what Im used to," Junio said. "Especially with the Olympics this year, you want to make sure youre doing everything right buying supplements and vitamins and paying for extras. "We have a yoga core class so paying for that and equipment just piles up. To be able to just pay for that stuff and have the financial stresses off me . . . . you kind of have no more excuses." Junio has twice travelled to the Philippines and most recently in 2011 to visit his fathers relatives. Interestingly, Jagger also helped Junio parlay his "born-and-raised Calgarian" side into attracting sponsorship from the Calgary software company Aclaro. "On the sponsorship side, you wont get far with a generic deck," Jagger said. "Each pitch has been highly customized. Its always genuine, but youre pitching different things." Junio played hockey from age seven to 13. He realized he might not be big enough to pursue the sport at a high level when the opposing team had current six-foot-eight Buffalo Sabres defenceman Tyler Myers on it. With some gentle nudging from Gino, he attended a speedskating talent identification camp at the Olympic Oval. Junior started out in short track, but broke two bones in his back just prior to the junior world championships at age 19. He switched to long track as a means of training safely during his comeback and stayed with it. Junio tied for gold in Salt Lake City with Japans Joji Kato, the Olympic bronze medallist in 2010, as the two men posted identical times. "Having the gold with one of the fastest times Ive ever skated, that in itself gives me a lot of confidence that if I execute my plan right and really hone in on that day, I could contend to bring home a medal," Junio said. "Looking to Sochi, I just have to execute on the days I compete and at the Olympic trials. The Olympic trials come first." Jamel Dean Buccaneers Jersey . 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As the Winnipeg Blue Bombers opened their main training camp Sunday, Kuale is one of the newcomers brought in to bolster a sagging defence that ranked overall where the Bombers finished 2013, in the CFL cellar with a league high 585 points against. PHILADELPHIA -- Allen Iverson cupped his hand to his left ear and asked to hear his favourite tune one more time. With that command, 20,000 roaring Philadelphia 76ers fans gave AI the standing ovation he earned by stamping himself as one of the franchises all-time greats. Iverson, emotional as he thanked former teammates and friends, had his No. 3 retired at halftime of Saturdays game against Washington. High above the Wells Fargo Center court, Iversons banner slipped between Maurice Cheeks No. 10 and Charles Barkleys No. 34. "They all wanted me to talk about how much yall loved me," Iverson said, "but trust me, the feeling was mutual." Iverson officially retired in October after last playing in 2010. He won four scoring titles for the Sixers and was the 2001 MVP when he led them to the NBA Finals. He never won a championship, the lone omission in a career that is destined for the Hall of Fame. The Sixers may as well have turned the arena into an AI museum. Four banners greeted fans at the main concourse entrance, and photos of him were plastered all around the arena. The merchandise stands sold Iverson jerseys for $130, and lower level tickets were going for as much for $1,280 on Stubhub about an hour before the 7:30 p.m. tipoff. The fans loved him, and he blew them kisses after the No. 3 was raised to show how much he loved them back. "I am Philly," Iverson said. "Its always going to be that way." Iversons return injected a rare dose of excitement into a franchise playing some of the worst basketball in the league. The Sixers, in full-blown rebuilding mode, had lost 12 straight entering Saturdays game. The losing didnt matter much Saturday, just the memories. The Sixers wore special "Iverson Forever" patches on their jerseys and Iversons 3 on their pregame warmup shirts. "Its a great example of how this city responds to somebody that they clearly think the world of and brought such exciting times to the city of Philadelphia," Sixers coach Brett Brown said. The Sixers retirement gift was a boat named in honour of his nickname, "The Answer." "It feels good," Iverson said after the ceremony, "but some part of my heart hurts because I know its over." Iverson joined Cheeks, Barkley, Wilt Chamberlain and Julius Erving among the eight retired numbers in franchise history. Erving attended thhe ceremony.dddddddddddd Moses Malone, Dikembe Mutombo, Theo Ratliff, Gary Payton and former team president Pat Croce also were at the celebration. Former coach Larry Brown, who both clashed with and loved Iverson over their tenure, sent a videotaped message. "I just want to tell you, and I say this fondly: God put me there to coach you," Brown said. Iverson said Brown was the player who moulded him into one of the NBAs best. "I always had raw talent," he said. "I needed Larry Brown to polish it up." Iverson was the No. 1 overall pick in the 1996 draft and spent his first 10 seasons in Philadelphia. He also played for Denver, Detroit, and Memphis before returning to Philadelphia for a 25-game stint in 2009-10. Iverson, who mashed hip-hop culture and hoops like no player before him, was perhaps at his peak in his fifth NBA season. The 165-pound guard averaged 31.1 points, was the MVP of the All-Star game and propped an entire franchise on his 6-foot frame all the way to the finals. Led by Brown, the Sixers needed Game 7 wins in consecutive series for the right to play the Lakers. Shaquille ONeal, Kobe Bryant and the Lakers swept their way through the post-season before Game 1 in Los Angeles. Iverson had 48 points in 52 minutes of an overtime victory. The Sixers didnt have enough to go the distance and the Lakers won the next four games. Hes 21st on the NBAs career scoring list with 24,368 points over 914 career games. Iverson, drafted out of Georgetown, scored 30-plus points 345 times and was an 11-time All-Star. His No. 3 jersey was a bestseller around the globe, the headband wrapped snugly around his cornrows, and the tattoos were as much a part of his image as the way he ricochets around the court. Play every game like it was his last was more than a catchphrase, it was a lifestyle. "Who could not be an Allen Iverson fan?" said Thaddeus Young, the lone current Sixers player who played with Iverson. "It got no bigger than him in Philadelphia." NBA Commissioner Adam Silver was at the game for AIs night. "Allen was a special player," Silver said before the game. "The great things he did for the league far outweigh the occasional headache. I always thought even at the time of Allen Iversons prominence in the league, he was representative of his generation." ' ' '