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ATLANTA -- Turner Entertainment Networks president Steve Koonin is joining the Atlanta Hawks ownership group, which hopes he can raise the profile of an NBA team that has struggled to draw fans or lure big-name free agents. The Hawks announced late Sunday that Koonin would take an ownership stake, serve as chief executive officer, oversee all business operations and represent the ownership at league functions. Koonin comes to the Hawks after 14 years with Turner Entertainment Networks, where in his most recent role he led the division that included TNT, TBS, TruTV and Turner Classic Movies. He previously spent more than a decade as a marketing executive at Coca-Cola. "Steve Koonins reputation as a game changer in both marketing and media makes him the ideal leader to usher the Atlanta Hawks into a new era," said Bruce Levenson, the teams majority owner. "He has created a legacy as an expert in sports marketing, television, branding and digital media." The Hawks clinched their seventh straight playoff appearance this past weekend but perennially rank among the worst teams in attendance. The team is hoping Koonin can change that after his stint at Turner, where he was involved in programming and media rights acquisition with both the NBA and the NCAA. At Coca-Cola, he served as vice-president of sports and entertainment marketing. Koonin is a lifelong resident of Atlanta, headquarters of Turner and Coca-Cola. "My family has been a part of this city for nearly a century," Koonin said in a statement. "We have a lot of work to do, but I believe my professional experience, my passion for this team and the NBA, as well as the Hawks great existing executive talent ... make this organizations future very bright." Under general manager Danny Ferry and first-year coach Mike Budenholzer, the Hawks are in the midst of a major rebuilding effort. Only two players, centre Al Horford and point guard Jeff Teague, have been with the team longer than two years -- and Horford missed most of this season with an injury. Koonins focus will be off the court. Heading into its final home game Monday night, the Hawks were averaging crowds of 14,400 a game -- 28th out of 30 NBA teams. The actual turnouts are generally much lower, with thousands of empty seats a trademark of games at Philips Arena, where capacity was actually reduced by curtaining a section of seats at the top of the upper deck. Over the past decade, the team has never ranked higher than 18th in attendance and is largely overlooked in a market that also has the NFL, Major League Baseball and a passion for college football. "I have known Steve for more than two decades and based both on firsthand experience and his stellar record of accomplishments," NBA Commissioner Adam Silver said. "He is one of the very best executives and creative minds in the entertainment industry." 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Cheap Nike MLB Jerseys . - Novak Djokovic beat John Isner 7-5, 6-7 (2), 6-1 on Saturday to reach the final of the BNP Paribas Open, where hell resume his longtime rivalry with Roger Federer.Even before he received the call, Ali Bagautinov had a feeling he would be challenging Demetrious Johnson for the flyweight championship. Since debuting in the UFC last year, the Dagestan native has made waves in the 125-pound division. After finishing Marcos Vinicius with punches in front of a hostile Brazilian crowd in September, Bagautinov earned consecutive decision victories over Tim Elliott and John Lineker. Immediately following his win over Lineker at UFC 169 four months ago, Bagautinov checked the UFCs official rankings and discovered hed broken into the top five. Since each fighter ranked above him had suffered recent losses to Johnson, Bagautinov knew he was next in line. "I dont know, but for some reason I had this feeling I would be given a chance at a title shot," Bagautinov told UFC.ca through a translator. "I watch all the fights in my (weight class). So I try to keep abreast of everything thats going on." Bagautinov gets his opportunity to dethrone Johnson in the headliner of UFC 174 in Vancouver, B.C. June 14. The co-main event features a pivotal welterweight bout between Rory MacDonald and Tyron Woodley. Also, former heavyweight champ Andrei Arlovski returns against Brendan Schaub. Not only would a win over Johnson be the culmination of all his hard work in both mixed martial arts and Combat Sambo, it would earn Bagautinov the distinction of being the first Russian titleholder in UFC history. The heavy-handed striker also recently became a father, welcoming his first-born son. It goes without saying that a victory would allow him to further support his family. Bagautinov admitted a lot is riding on his fight with Johnson. "First of all, its very important to me that I will go into the history books as the first UFC champion from Russia," Bagautinov said. "It is very important to me, and without a doubt, it will help me provide better for my family. "I think that you will see more and more fighters from Russia (in the UFC). We have a lot of very successful and very promising fighters. I believe that they might be champions and titleholders in different categories, in the future." Though Bagautinov is on the cusp of making a better life for himself and his loved ones, his road to a title shot has been bumpy. A recent report from MMABoxing.ru claimed the fighter failed a 2012 drug test and was retroactively suspendded for two years by the International Sambo Federation.dddddddddddd According to the article, Bagautinov was flagged for methylhexanemine, a dietary supplement and stimulant commonly found in nasal sprays that is prohibited by the World Anti-Doping Agency. Bagautinov has since called the report bogus, stating that had he been suspended, he wouldnt have been allowed to compete in Sambo bouts in Russia. He also said the incident hasnt interfere with his training camp. "I never even thought about it," Bagautinov said bluntly. "It did not affect my training. I would say that I did experience some indignation as to why this nonsense suddenly came up. But it didnt damage me or hurt me in any way because I am focused on my training and my preparations." With the drug accusation behind him at least for now, Bagautinov has to get the job done against Johnson, who has proven to be a difficult puzzle to solve. Since capturing the inaugural flyweight championship in 2012, Mighty Mouse has been as impressive as any champion on the UFC roster. Johnsons toughness was on display in his first title defence in early 2013, as he rallied to win a unanimous decision over John Dodson. He then put on a dominant display against John Moraga last July before sealing the deal with a fifth-round armbar submission. In December, he became the first fighter to finish Joseph Benavidez by uncorking a vicious right hook for the stunning knockout win. Though Johnsons speed, footwork and timing have given other contenders fits, Bagautinov said hes figured out the flyweight champions style. "In my understanding, his style is to actually crock up his opponent and then to win during the fourth or fifth round," Bagautinov said. "I think hes trying to play it safe by not risking too much. Hes running around the cage and looking for the ninth corner. The cage has eight corners, so its as if hes looking for the ninth corner, then (he tries to deliver) the decisive strike, with a decisive result." Though Johnsons speed and slick striking are often considered among his best tools, Bagautinov feels his power and grappling will get the job done. "As Ive said before, God willing, if I get the title it will be the result of everything that I have been doing for all these years," Bagautinov said. "You can expect a beautiful and good quality fight." ' ' '