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When Kia tasked its ad firm David&Goliath with reaching the 35- to 49-year-old demographic for commercials that would run during Sunday Night Football, the agencys creative officers had one obvious answer: Tecmo Bowl.The football video game, which was popular mainly from 1987 to 1991, remains a classic memory of those who played it during childhood.One ad features Tecmo Bowls ultimate star, Bo Jackson, scoring yet another touchdown in 8-bit graphics, but the twist comes when he runs out of the stadium. The game quickly becomes reality as a real Jackson, now 53, goes into a Kia Sorento and drives back into the game.A second ad features Jackson in the car, and when he gets to what became his most famous highlight -- running over Brian Bosworth at the goal line -- he uses the emergency braking system to pick up Bosworth, who gets into the car.Kia chief operating officer Michael Sprague said the spot perfectly targets those the company is looking to reach in a competitive marketplace. The five-passenger version of the Sorento competes with the Ford Edge and Honda CRV and starts at $25,400. The seven-passenger version competes with the Toyota Highlander and starts at $31,000. Kia is also competing for the mindshare of fans of the NFL, whose official vehicles include Ford and Hyundai, the latter owned by Kias parent company.The Tecmo Bowl intellectual property is owned by Japanese-based Koei Tecmo Games Co. Rodney Pizarro, David&Goliaths executive director of business affairs, said the company wasnt initially receptive to lending its Tecmo name to the commercials, as Tecmo Bowl isnt currently an active property on its roster. But Pizarro said once employees with his company were able to convince Koei Tecmo of the games importance to a group of people in the U.S., negotiations became easier. Authentic Sports Jerseys . PAUL, Minn. Discount Sports Jerseys . It was the second consecutive win for the Pacers (2-5), who lost their first five preseason games. Jeff Teague led the Hawks (1-5) with 17 points and eight assists and Al Horford had 12 points and seven rebounds. Mike Scott scored 15 of his 17 points in the second half. https://www.discountsportsjerseyscheap.com/ . Self was acquired from the Buffalo Bandits in a trade for Alex Hill midway through last season, and made his debut in Rochester on March 16, 2013. Stitched Sports Jerseys . Hamelin, who triumphed in the 500 on Saturday, edged out Victor An of Russia by 0.021 seconds to maintain his lead in the World Cup standings. Russias Vladimir Grigorev was third. In the relay, Canada took control six laps from the finish line to beat Russia and the Netherlands. Sports Jerseys From China . Team physician Dr. Steve Traina performed the surgery Friday. Robinson was injured in a spill underneath the Nuggets basket during the first quarter of Wednesday nights loss to the Charlotte Bobcats. To commemorate the triumphs of the 1916 Ohio State Buckeyes, the current football team will don uniforms with a throwback look when it hosts No. 9 Nebraska this weekend. ?Nike revealed the uni combo on Tuesday:??Led by head coach John Wilce, the 1916 Buckeyes put together a 7-0 season, which included a 128-0 blowout of Oberlin on Oct. 14, 1916 thatt remains the most points scored in a game in team history.dddddddddddd.?Penn State wiped out Ohio States chances for an undefeated 2016 season with a 24-21 upset of the then-No. 2 Buckeyes on Oct. 22.?-- Sarah Scrivens ' ' '